Get Radar Detectors ? Blog Archive ? Social Marketing

16:36 Social Media social marketing The Facebook IPO has failed even in the social network because nobody talks about it: the conversation is on Twitter. In spite of much talk of social networks and users, not much data about the real situation of women and their full extent. The Cocktail Analysis IV presented the wave of social networking Observatory. In this study we can observe several points, the general trend of users in the use of social networks since its inception to the present. 91% of Internet users have an active account and the average is 2.3 accounts. In the field of mobile, 55% of Internet users access this device from the same social networks. Plasma is also how social networks are an established reality, and that 92% of users leave a social network that is maintained in others. Due to the proliferation of platforms more and more offers and more options. So, the question is where are the Internet. Facebook has had a slight increase, reaching 85%. But more importantly, has become universal, with some users of 30.5 years on average. Tuenti is shown standing, with no growth, with younger users (25.5 years on average). Regarding Twitter, is booming, its use is increasing and has doubled its penetration from the previous study with 32%. As for the performance of brands in social networks, although the comments on the same purchase aroused the interest of consumers, are not priority areas to search for information on products. Social networks should not overshadow the other channels, as the websites and search engines are presented as the most important spaces for information when there is intent to purchase. The official website is still the option that most weight, being also important the search engines, forums and blogs in the case of mobile operators and technology, and less fashionable. A new bottle of red summer There are many brands for which the results they get from their online presence is clearly inadequate, more than 84% according to a report by BaseKit. Of all the brands with corporate portals, 1 in 6 is satisfied and 25% think your competition delivers better quality. For 75% of SMEs as com online presence, the website is still synonymous with influence and trust, although the data show 11% of companies whose Web site is detrimental to their reputation online. It is obvious from reading the report, SMEs feel somewhat at a disadvantage compared to the younger generation, seeking a road map for quality not found, not in vain for a 7% disagreement reflects the "technical assistance" and need a way to delve into a universe that requires resources ? but do not have them, which means that the chip change imposed on us by the penetration of social media in our lives, has not yet completed and is ? adapt our rhythms dizzy appearance of new technologies, tools and applications, we are not proving easy. We will be the first digital generation in history ? digital dinosaurs as the study says, that beyond an analysis of the obstacles faced by SMEs, should be taken as an important source of information for professionals focused on providing services to small and medium enterprises. SMEs know they are losing opportunities to stay out of the mobile Web and Social Media but still are very lost in the new way to build a business and grow from the emotions. I leave the report ? gives me lots of information to identify needs of others, is in them that we need to focus not it? Tell me what you think. We strive to properly manage our social networks. We are looking for or create interesting content. We interact with our fans, sparking conversations, answering their questions and complaints. Create contests, we ask questions We have already said once that social media equal opportunities for promotion of large multinational companies and small and medium enterprises. Democratize marketing and make it more accessible, both from the economic standpoint, and from the coach. In fact, some experts go further and suggest that small businesses can take much more than large social networks. Small business, personal brands and bloggers can benefit most from social media. On the Web Social Mouths, Francisco Rosales explains the reasons why small businesses have an advantage over large when using social media as marketing tool. This, despite the huge budgets and unlimited resources at their disposal the latter. For a marketing campaign in social media to succeed you need a marketing strategy. In this sense, small firms have an advantage: flexibility. It is necessary to develop an endless document explaining the plan of that strategy. Is sufficient (but on the other hand, it is essential, lest we forget) have clear objectives and be familiar with the area in which the activity occurs in the company. From there, you can make changes on the fly, something unthinkable for large multinationals. In big companies, bureaucracy can be endless: documents to make every little decision, inform many employees, sometimes in different countries, with an appropriate tone

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